So, What is Candid?

Candid is all-in-one software that helps businesses buy, sell, and pay for wholesale. From an ecom-like shopping experience to inventory management and payment processing, Candid can handle every aspect of your wholesale operations, or integrate with the tools you already use. It has the ability to sync with your existing ecommerce store to make buying and selling wholesale B2B as easy as shopping online. Our customers tend to be brands that have outgrown their current wholesale system and are ready to scale by unifying ordering, invoicing, and logistics.

Manage your B2B all in one place

  • Self-serve online ordering: Give your retailers a best-in-class e-commerce ordering experience
  • 3PL options: Standalone or integrate ShipStation, Extensiv, direct API and more
  • Perfect inventory: Full inventory control, linked products, and case/bulk pack support
  • Embedded or portal: Add wholesale e-com to your website, create a microsite, or as a b2b portal

Some of our core features are:

  • a branded, shoppable wholesale catalog for brands
  • multiple catalogs and collections
  • a white label embedded option of Candid for your ecommerce site
  • a purchase management dashboard for retailers
  • an in-app private messaging system so that brands & retailers can talk directly to each other
  • streamlined invoicing and in-app payment processing
  • the ability for brands to sync Candid to their ecommerce store's product inventory
  • shipping management integration with ShipStation
  • order management integration with Extensiv
  • accounting integration with QuickBooks Online
  • Zapier integration for connecting more of your business tools
  • a system of record for all of your orders
  • an integrated, relationship-focused CRM
  • customizable inventory management options
  • detailed sales and product reporting
  • customer support through Email and Zoom

Depending on whether you're a brand or a retailer, Candid has these distinct sections:

  • Dashboard and Settings
  • Sales Orders
  • Purchase Orders
  • CRM
  • Product Manager
  • Wholesale Catalog

What don't you do?

  • We don't replace your DTC store
  • We don't replace your accounting software
  • We don't replace your shipping software
  • We don't collect, share or sell personal data
  • We don't charge buyers any fees
  • We don't market other brands to your customers
  • We are not a wholesale marketplace

Why should you try Candid?

  • You don't have to change the way you do business to do it better with Candid.
  • You can still use another platform and be on Candid at the same time.
  • You can use Candid with any brand or retailer anywhere in the world.
  • It helps you stay organized by moving away from relying solely on handwritten orders, PDFs, and spreadsheets.
  • We listen to customer feedback and take it seriously. Our product team appreciates hearing your direct feedback since it helps them decide which new features to build and where improvements can be made.

Are you a marketplace?

Candid is not a marketplace, but we are often mistaken for one because marketplaces have become so common in the wholesale business world. Instead, Candid is primarily a B2B software tool used to manage all of your wholesale activities in one place. We also stand out from the crowd by being all about customer relationships and direct communication between sellers and buyers.

Most marketplaces are good for finding new brands, but that's about it. They generally offer greater benefits to the buyer and less to the seller. You also run the risk of competing with similar brands and having fewer repeat customers. Candid's software, however, makes it easy to create and maintain relationships - sellers get to know buyers, see order history, and have direct communication. Candid will also never advertise competitors’ goods to your customers, which is the core feature of most marketplaces.

What are your fees?

We offer yearly and monthly paid subscription plans, which you can learn more about here. If you choose to use Candid Pay, our in-app payment processor, you will be charged a standard processing fee, which you can learn more about here. Invoices paid outside of Candid Pay may be subject to Externally Processed Payment fees of up to 0.8% per transaction, depending on your subscription plan. Please note that current rates at the time of this publication are subject to change. Contact our support team for more information.

Does it cost anything for buyers to use?

Candid is completely free for buyers to use.

Do you offer a free trial?

All new brands are welcome to sign up for a free 7-day trial of all the features on our Pro subscription tier, excluding Candid Pay. During your free trial period, our sales and support team will be available to answer any questions you have and help you choose the best subscription plan for your business. All free trials also include a demo of the platform with a member of our sales & support team over a Zoom call. If you decide you would like to move forward with Candid, we can then schedule an onboarding call and help you set up your account.

Does Candid work internationally?

Candid will work in any country, with the understanding that our platform is only available in English currently. To learn more about using Candid internationally, we highly recommend booking a demo to make sure our system will work for your business needs. You can also learn more here: International Support For Brands

What do I need to use Candid?

For Brands:

  • An ecommerce store or CSV to upload your products to Candid from (you can also add products manually)
  • A location to ship from
  • A way to accept payments

Note: We currently integrate with Shopify, Squarespace, and WooCommerce.

For Retailers:

  • Reseller license (varies by state or region)
  • A location to receive shipments
  • A unique web address to verify your account (retail website or social media)

Ready to get started? Sign up here Want to talk to someone first? Click here to book a demo


How to contact support

You can reach out to us anytime at team@candidwholesale.com. Our support team is available Monday through Friday from 9:00 am - 5:00 pm Pacific Time. If you message us outside of normal business hours we will respond to you on the next business day.


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